Last week we went through all the stuff that no one ever tells you (and you don’t think you have time to think) about. This week, we are going to continue your journey with creating a lasting brand you can be proud of. Creating a brand can be a difficult task and is often a very personal and subjective journey. Last week we went through all the stuff that no one ever tells you (and you don’t think you have time to think) about. This week, we are going to continue your journey with creating a lasting brand you can be proud of.